Monday, November 18, 2019

GOYARD ET AL: UNPOPULAR BRANDS (?)





The proliferation of online stores and their round-the-clock accessibility, particularly those that carry international fashion brands, have made us acquainted whether intentional or not with different luxury brands.

Online sellers avidly use different social media platforms to market their branded wares. They post items that they sell, and some even go to the extent of live selling (which is a new marketing phenomenon in my own estimate). Some stores carry original or authentic ones, while others sell replica ones. Original or not, they are still international fashion brands anyway.

For this latest blog piece, I am going to you share with you some brands, but not the popular ones though. But such brands nevertheless are in the high-end tier as well, and can give the more popular brands a run for their money (some of them are even vintage brands). Their products range from leather goods, eye wears, time pieces, to accessories, and the like. 

Kindly allow my blog to be a bit pa-soshal this time (enough of politics for the meantime). And so here they are in no particular order:



1. GOYARD – Founded in 1583 in France by Pierre-Francois Martin.





2. FENDI – Founded in 1925 in Italy by Edoardo Fendi and Adele Fendi.





3. VALENTINO – Founded in 1960 in Italy by Valentino Garavani.





4. CHARLES JOURDAN – Founded in 1919 in France by Charles Jourdan





5. YSL – Founded in 1961 in France by Yves Saint Laurent and Pierre Berge. 
               It stands for the name of the former.





6. BURBERRY – Founded in 1856 in the United Kingdom by Thomas Burberry.





Yes, in this world of Hermeses and Luis Vuittons, there are actually other brands that are as luxuriant as the two, but unfortunately not as popular, for in my opinion, the brands that I have listed above are mentioned not in the same breath as an Hermes or Luis Vuitton would be mentioned.

Whether they are popular or not is actually a subjective one, for there are those who know more, and there are those who don't know as much.

So, did I miss out on any other "unpopular" brands? 

(Please comment below)

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